According to Instagram’s press the most-followed accounts and the most influentials celebrity on the platform.
According to sources Beyoncé actually is one post is worthover $1 million. She is the first and only influencer to cross that million-dollar value line. On other hand Selena Gomez, worth a hefty $775,000 per post across Facebook, Twitter and Instagram!
The company measures a person’s post value with an algorithm that uses 56+ metrics across Facebook, Twitter, and Instagram. Metrics include follower count, post reach, post engagement, and post click-through rate.
Bey got a nice spike after her pregnancy Instagram post that quickly became the most liked post on Instagram, dethroning Selena Gomez’s. But they both run social media, anyway.
Since January 1, Bey has gained an average of 98,077 new followers a day across all her social platforms.
Selena vs Queen Bay the social media/ getty images